Speaking softly
in a loud space
A visual identity that brings humanity, softness, and trust to a data-driven brand
For Sheltr—a platform built around data privacy, whistleblowing, and responsible tech—I created a brand identity that stands apart from typical SaaS design. It brings a softer, more human expression to the digital space, with warm colors, editorial-style illustrations, and a tactile typographic system that invites trust. The visual language is designed to feel calm, accessible, and distinctly personal, reinforcing Sheltr’s mission to protect people and their data with care and clarity.
A carefully crafted brand book that balances warmth and structure—built to guide a consistent, human-centered identity across all touchpoints.
A series of bold, editorial-style illustrations designed to express the human stories behind the products. The illustrations add warmth and relatability to complex topics—helping position Sheltr as a trustworthy, people-first platform in an otherwise technical space.
